Well this is the 500th edition of Adam Up. We are chuffed - and the joy is the feedback we get from you the people who open up the ezine and read
it.
Keith Watson:
Adam is running his 5 day CBH Course this week and so I said that I would tell a story or two and make an offer or two to celebrate this milestone.
I
spoke to Adam this morning and he will be involved with a mammoth edition next week at the same time as releasing a new Adam-Eason.com website. Yes there is a need to change that site now - we have a
different set up now compared to the time that website was put together.
We have always tried in our business to set ourselves targets and the Thursday deadline each week to get Adam Up out has focused our minds.
One Thursday it scuttled into the second minute of Friday morning before
the send button was pressed - I can’t recall the reason or details BUT guess what - before midnight I had received a couple of e-mails asking me what had happened to the weekly ezine. We have also had e-mails asking why we send out so many e-mails. We just smile and say we can't win them all.
There are people on our mailing list that have been with us
since those earliest days. I noticed in our online store only last week a name that I recall from the first days of attending Adam's seminars. Fantastic - so I popped her a message and received a lovely reply within minutes. What a fabulously connected world.
So ten years of Adam Up - Why?
Why do we put so much time into it?
I hope to give you a well thought out
philosophical emotional response in the closing paragraph at the bottom of this page.
Well maybe and maybe not.
So how and why did out whole business get moving?
So many questions you can see that I am reflecting about all of this.
In some ways Adam and I are alike.
Adam’s main focus when I first met him about ten years ago was to help his clients with therapeutic uses of hypnosis and other psychological techniques.
I had also had a career as a nurse both here in the UK and
abroad. It is a story too long to relate just now - but - through a weird set of circumstances - I started setting up a business developing websites from 1996 after I had returned home from Oman in the Middle East.
Both of us had gained extensive skills in dealing with patients/clients and
were that way focused but we were both developing our skills in business, marketing and all that stuff.
Do you want a list of all the errors and disasters in those early days ten years ago - maybe not.
I developed a
website for Adam. I will point out one mistake we made just then. It would have been easier to have called the website adameasonhypnosis or adameasonhypnotherapist or something along those lines. Oh no - let’s go for adam-eason.com and promote that as the brand. Somehow we made adam-eason.com actually work.
As I got to know Adam we worked closer together - me on the technical and marketing and products side and Adam developing another area of the business - the school. We have never varied from that approach and it has worked really well.
I knew then very little at all about
hypnotherapy and Adam knew little about the web.
My knowledge about hypnosis then was so bad that I was not sure I was the best for marketing Adam’s work.
That all changed quickly as I began to video his seminars. There was one strap line we used that really made me stop
and think - YOU ARE WHAT YOU THINK.
The thing I really want to point out here is that over time I have learned a lot about hypnosis and can compare hypnotherapy with some of the psychological and psychiatric training during my nursing.
What has thrilled me is
that Adam’s approach is based around cognitive behavioural techniques that is readily accepted by the medical profession and it is all research based. That sits well with me and I can so whole heartedly get behind promoting Adam without hesitation.
What we have developed over ten years is the most amazing set of
resources and websites aimed at different audiences.
We quickly want to point people who arrive at our website in the right direction for them.
Are you:
- Like I was ten years ago - just clueless about hypnosis.
- A hypnotherapist looking for Continuing Professional Development
- Looking for a Self-Hypnosis audios
- Looking for online training
- Looking for a peer group community
- Looking for Training as a Hypnotherapist
- Looking For Courses and Seminars
Adam Up our ezine has always tried to funnel people to the specialist areas. The new Adam Eason website will try to do the same thing.
I was reading only the other day about business growth:
Knowledge = Information x Experience
Wisdom = Knowledge x Reflection
After ten years Adam and I can now reflect and move forward with more wisdom.
As long as you come along and learn more about the amazing field of therapeutic hypnosis then that is what we want as well.
What I am going to do down this page is highlight all of the different sections of our hypnosis centre and give you a brief description where they fit in with our plans and areas we
want to grow.
