I'm sharing lots of articles and videos below, but wanted to introduce these topics briefly first and share my most recent articles and video clips...

1. Most people don’t fail to lose weight because they lack knowledge…
They fail because they’re fighting their own psychology.
After Easter, many of us feel the pull to “get back on track” — but willpower alone isn’t the answer (and never was).
My latest article breaks down a lot of powerful, science-backed psychological strategies that help you:
Reduce cravings
Build habits that actually stick
Stop emotional eating
Make weight loss feel easier (not harder)
No gimmicks. No extremes. Just proven behavioural science you can use immediately.

Because lasting weight loss isn’t about restriction…
It’s about rewiring how you think, decide, and act every day.

Read the full article here: How to Use Psychological Science to Reduce Your Weight

“Self-control is like a muscle. It gets tired.”
So let’s stop relying on it—and start designing smarter habits instead.

2. Are you using your mind when you exercise… or just your body?

In this video, I walked down to my local beach on a beautifully sunny day to explain how to use active-alert self-hypnosis while walking, running, or training to potentially enhance your weight loss results.

By combining:
* Focused attention
* Expectation and belief
* Mental imagery

You can create a powerful psychological state that supports behaviour, consistency, and performance. This is a practical, science-informed technique you can apply immediately.

Try it on your next workout and notice the difference.

Watch full video here: Want to burn more fat while walking? Use This Psychological Skill…

3. What if the real limit on your strength… isn’t your body—but your brain?


I’ll admit it… filming this in the gym didn’t exactly come naturally 😅

But what does come naturally is this:

Your brain constantly predicts how hard something will be—and then adjusts your performance accordingly.


In this video, I show you how to use a focused, hypnotic mindset and a little strategic self-deception to make weights feel lighter, running feel easier, and effort feel more manageable.


This isn’t “mind over matter” fluff—this is grounded in psychological science, including research into perceived exertion and how expectation shapes physical performance.


Learn how to:
Reduce perceived effort instantly
Increase endurance and strength output
Apply self-hypnosis while training
Your body follows your beliefs more than you think.
Watch, try it, and notice the difference.

Watch the full video here: Using the Power of Self-Deception to Advance Physical Strength and Performance.
 

Here are a range of articles and resources from the last several years that offer support and assistance with today's overriding theme of weight reduction.

Within these articles are a number of other links to articles and resources that ensure you have plenty of rabbit holes to dive down into while you explore how psychological skills can advance your physiology and weight reduction....

1. In this article, I’m discussing how to overcome emotional eating — this is whereby we use food to soothe, suppress, or escape unpleasant emotions and it is a widespread psychological challenge that many people face. It often presents as a compelling urge to consume comfort foods, typically high in sugar, fat, or salt, even when we’re not physically hungry.

While the occasional indulgence in a slice of cake or a bag of crisps may seem harmless, consistent emotional eating can lead to unhealthy weight gain, increased risk of chronic disease, low self-esteem, and an unhelpful cycle of guilt and shame.

I briefly explore the psychological roots of emotional eating, the science behind comfort food cravings, and then offer up a bunch of evidence-based strategies you can use to break the cycle, reclaim your health, and feel more in control of your emotional wellbeing.

Read full article here: Science-Backed Ways to Overcome Emotional Eating.
 

2. Emotional eating is something many of us do. It becomes a problem if it becomes too much of a regular habit.

You’ve had a stressful day, or an emotionally challenging time, or feel drained and tired with your emotions all over the place…. You reach for a chocolate bar, a cake or big bag of crisps or another food that you believe gives you comfort or helps distract or calm your nerves. Afternoon tea breaks at work, at home in front of the television at night following a hard day, emotional eating is us reaching for food to cope and deal with our emotions. 

When we know we are doing it, we usually also know that emotional eating is not good for us, but many can’t seem to break the pattern and stop. We use emotional eating to relieve tension, manage stress or avoid feeling negative emotions. Triggers range from stress, anxiety, loneliness, anger, fear or boredom. Emotional eaters usually try and soothe themselves with food—often with junk food or excess food that they derive ‘comfort’ from — in order to avoid facing uncomfortable feelings....

Read the full article here: How to Stop Emotional Eating.

3. I get asked repeatedly about how to deal with cravings. The unwanted response is all about eating and drinking in such a way to ensure they do not occur in the first place. People don’t want to hear that stuff.  They always tell me that they know they should have eaten a particular way in the first place… So today I am not going to be writing about that stuff.

So the next best thing, is to have a process aimed at dealing with cravings as they occur...

Read the full article here: Using Self-Hypnosis and a Hot Air Balloon To Overcome Food Cravings.
 

4. Learning to stick to your healthy eating plan and then maintaining it is something many aspire to, yet for so many of us, it can be a challenge. Temptations are everywhere, unwanted habits get formed, from the appealing array of processed foods to the emotional and psychological triggers that can derail even the most determined healthy eater. The good news is that psychological science offers insights into how to stick to your healthy eating plan by understanding and harnessing the power of your mind. By delving into strategies grounded in research and neuroscience, you can enhance your willpower, improve your self-discipline, and create a mindset conducive to long-term healthy eating habits.

Therefore, here in this article, I thought I’d share some simple, scientifically supported psychological strategies that anyone can adopt to stick to your healthy eating plan and achieve your related goals. By understanding the psychological factors at play, you can cultivate long-lasting habits that support your health and well-being.

Read the full article here: How to Stick to Your Healthy Eating Plan.
 

5. Don’t enjoy exercising? Well you are not alone, lots of people do not do a great deal of it for that very reason.

So here in this article, I’m outlining a number of psychological strategies that are supported by science to help anyone enjoy exercising more and even for it to become something to look forward to.

Read the full article here: Psychological Ways to Enjoy Exercising More.
 

6. Loads of you have been asking me about it… Motivation to exercise. As in, how to have more of it. I think many people think I was born with some intrinsic motivational gift that ensures I go out regularly and train for my marathons and so on, but it is not the case. It is easier as I have been doing it for a while and has become part of my life, but I still use a wide variety of techniques to get driven...

Read the full article here: Using Self-Hypnosis For Enhanced Motivation To Exercise.

7. With my running, I used self-hypnosis to advance and enhance recovery and have written about that aplenty. In recent months, I have been examining ways to use self-hypnosis to maximise the gains I make in the gym workout and how to aid a very different type of recovery.

Typically, many gym goers will drink protein shakes or take supplements to help their body recover, and I became interested in ways my mind could help and started to examine the evidence and research with regards to applying self-hypnosis.This was the result...

Read the full article here: Gym Workout – Maximise Your Gains – Use Self-Hypnosis For Post-Workout.

8. In all of my explorations of methods and strategies for using hypnosis to help advance sporting performance, one of the most impressive uses of hypnosis within studies has been that,

“Perception of effort during exercise can be systematically increased or decreased with hypnotic suggestion even though the actual physical work-load is maintained at a constant level. Furthermore, alterations in effort sense are associated with significant changes in metabolic responses and brain activation as measured by SPECT and MRI.” (Morgan, 2002)

In the early 2000’s Williamson and colleagues (2001, 2002) showed how hypnosis and receiving suggestions in hypnosis could alter the level of perceived effort by the athlete, resulting in them being able to perform better – and actually having a cardiovascular response to the brain believing in that perceived effort level. It sounds like the stuff of fantasy, but evidence repeatedly supports this notion and it makes complete sense when you consider it fully.

Today’s self-hypnosis technique and process is a cognitive strategy to engage in while running, but to implement with mental rehearsal in self-hypnosis sessions. It can be used with many other types of physical activity....

Read the full article here: Altering Our Perceived Level Of Effort When Running Using Self-Hypnosis.

I hope there is plenty here that will serve you well and that will offer you some tangible results with any weight reduction goals you have. If you want some assistance with that though, consider this...