** - Adam Up - Goal Setting For A New Campaign ...

Published: Thu, 01/03/13

January # 1
Edition # 375

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Hello and Welcome To The Very First Edition of
Adam Up for 2013
Happy New Year to you!

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My latest book 'Hypnosis For Running' is due for launch in the next couple of weeks and we are kicking off this month of January with a campaign where we hope to get people out in the fresh air running!

Anyone who gets out in the fresh air and sends us a photo of themselves out running will get a free running audio track that we are about to release in the next couple of weeks.

So get yourself out on a run of any kind, brave the elements, and take a snap - send it in to us and we'll reward you with a free hypnosis track to help you with your running.



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Onto Today's Bumper Issue Of Adam Up, We Are Kicking Off In Style....

For every race I run in, I have a number of goals set out for my training and the desired outcome for the end of that training period and race. I get asked a great deal about goals and it is not always necessarily as simple as having a goal and working towards it.

With this first edition of Adam Up for 2013, I'm writing about the evidence and support and general themes of explanation about goal setting and its theory, then I'll be writng about the principles of goal setting before I then share with you the best way to set up a goal setting system - it is aimed at running, but heck, it can apply to anything else fitness too.

"I want to be able to run a mile without stopping" said my brother-in-law to me recently as he has taken up running as a hobby. Runners do tend to get a good goal in their mind, especially when they have heard people like me telling them that they need to have something to focus on or aim towards.

  • "Our goal is  just to finish the 50 mile ultra"

  • "My aim is to run to lose a stone in weight"

  • "My objective is to run Bristol half marathon in less that 90 minutes"

  • "I want to be able to complete London marathon in under 4 hours"

These are just a handful of the kinds of things people state when I work with them and ask them to have a clear defined goal for us to aim for. Runners who are beginners sometimes are less comfortable with goals as they are not totally convinced about their ability and have no evidence upon which to base it on. Whereas, seasoned runners seem to find it very easy to set goals for themselves.

Goals build and develop motivation and although I have already written about the importance of goals, I am more keen to show you how to develop your own means of setting goals in a way that is likely to enhance your running experience and get you better results.

There are differing types of goals that runners can have. Real elite athletes may well have outcome goals that comprise of where they wish to finish in the race "I want to be first" or "As long as I finish in front of Haile Gebrsalassie I'll be happy" (I'm kidding with that one).

Some runners will look at process goals, which focus on how you perform;
"my goal is to run this training run and pump my arms throughout" or
"I make sure I run by lifting my legs with my hamstrings instead of my quads"

for those that are getting technical or looking at their running technique.


However, most runners are more likely to be using performance goals which are goals that you set relating to your own level of ability such as
"I want to run a personal best time at this race"

or "I want to run this marathon in sub 3 hours."
The different types of goals can be useful for us in different ways and can influence and effect us by directing our thoughts in different ways.


Locke and Latham (1985) suggested that goal setting could work much better in sports due to the fact that the way sportspeople are more objective about their performance. More recently, studies have shown a mix of support for goal-setting effectiveness in sport. A number of studies have not supported the notion of it being so effective (Burton 1992, Weinberg, 1992, 1994).   

If we look at a number of more recent studies (Burton, Weinberg, Yukelson, & Weigand, 1998; Filby, Maynard, & Graydon, 1999; Weinberg, Burke, & Jackson, 1997) as well as the impressive meta-analysis of Kyllo and Landers (1995) we can see that there are some consistent notions within the literature regarding goal-setting in sport:

  1. The vast majority of athletes do use some form of goal-setting as a means of enhancing their performance and find it to be fairly effective.

  2. Athletes that engage with a variety of goal setting strategies get the best results in measured performance.

  3. The main reason for setting goals is that it focuses and directs the individual.

  4. The main barriers preventing individuals from using goal setting systems are lack of time, stress, tiredness and other pressures.

  5. Goals are more effective if they are moderately difficult, challenging, but kept realistic.

  6. Athletes benefit more when they have short term goals and long term goals.

  7. Having an action plan to accompany a goal makes it more effective.


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So How Is It That Goals Actually Help Sporting Performance?


Locke et al. (1981) suggested that goals are effective on performance for four main reasons:

1. Having goals directs attention.

This is about us runners keeping focused and being aware of the cues we are presented with when training or preparing for an event of some kind.

For example, if we want to run a sub 4 hour marathon, we need to be aware of what pace we can maintain in our long runs, we need to know that we are doing enough miles each week to have built up our endurance. We may find that we can easily run for 3 hours, but it may be slower than we wish and therefore we may decide that in order to achieve our goal, we need to look at our pace and speedwork - this could lead to other, smaller goals to be set for achieving speed or simply hitting speedwork targets.

Also, if we had no goal at all, we may simply be running without a sense of purpose and it may not be compelling to be without an aim of any kind and thusly may result in us lacking motivation.

2. Having goals mobilises effort.

By having feedback as we progress towards the goal, we have a means of keeping on with our effort.

3. Having goals enhances persistence.

Many people in my therapy rooms tend to find the real long-term goals are not all that compelling. Even a marathon that is 16 weeks away can seem like a distant thing to be aiming for. So looking at short term goals is often a great contributor to those longer terms ones.

I know that with the 16 week training schedules I used to download at Runners World when training for marathons, they would offer up a monthly goal too, such as "your goal this month is to run a 1 hour 45 minute half marathon" or "your goal this month is to taper ready for your marathon" and so on.

Likewise, if someone wants to reduce their weight by 6 stone, that may not happen immediately and it would not be safe for it to happen too quickly. So you may decide to have shorter term goals that lead up and towards that bigger goal such as "I aim to reduce my weight by two pounds this week" to have as a compelling shorter term achievement.

Shorter goals also indicate success is being achieved and when we feel like we are achieving, it becomes a lot easier to persist with our training and endeavours.

4. Having goals develops new learning strategies.

What is meant here, is that when we set goals, often strategies are put in place by those advising us such as coaches at running clubs or other runners that help us move towards our goals.

I know that the advice I have had via resources at Runners World, books, magazines, coaches, trainers, seasoned runners at running clubs, fellow competitors at events and friends have often resulted in me applying new skills and strategies to my training schedule to help meet my next goal.

Since I started running on the front of my feet more than I used to, my times have got quicker as I have got older. Since I pumped my arms better during sprints, I generate more speed. There are other examples too, examples that have all contributed to me wanting to develop to achieve those goals I had set.

However, in more recent times, there has been some caution with regards to goal setting. Burton (1989) suggested that goals can increase anxiety and even knock confidence if they are based on factors outside an individuals control. For example, if you have a goal to finish in the top 100 competitors at London marathon, you cannot account for the other runners and how they run on the day. If that person got a personal best time but came 200th, they may feel disappointed despite what many would consider a fabulous performance.

Therefore, setting personal performance goals is recommended based upon our own considered level of ability and we measure up against ourselves - it requires us to be realisitic and it also suggests that goal setting is a skill to be developed and practiced in order to derive the most benefit.

Goal orientation theory has been written about by many authors (Duda, 1992; Roberts, 1992, Dweck, 1986, for example) and suggests that the goals we set ourselves affect the way we evaluate our own ability and performance and the way we attribute success or failure. These thoughts, ideas and other cognitions in turn then influence the strategies we take forward in training, how we behave during training and when competing and influences our motivation and persistence.

I wrote about this attribution of success and failure previously here on this blog when I discussed Martin Seligman's 'Learned Optimism' and Albert Ellis's REBT approach.

The studies suggest that each individuals perception of their own ability is affected by how they interpret success and failure, which then affects and influences goal-directed behaviour in relation to running performance, training and racing.

There is a great deal of research to support the use of goal-setting, but also a great deal of research to suggest that they must be carefully and diligently constructed with realism and set in relation to our own performance and that when done properly and carefully, can aid our performance.


The Principles Of Goal Setting For Runners
Next, I am going to cover some of the most important evidence based underlying principles for goal setting. Then   I'll finish this off with my third piece on how to actually devise a system to set goals to enhance your running performance and/or enjoyment.

Facets of this are going to remind you of the classic SMART goals strategy which is very well know, highly regarded by many and well worth researching and investigating if you do not already know about it.

I hope it came across earlier, that the evidence and research on goal setting suggests it can enhance performance and our general development as a runner when used properly.

I also hope that it came across, that goal setting is not universally effective in every way for every runner. Different types of goals for different types of activities will vary depending on the runner. Some goals will enhance motivation, some will help a runner persist in the face of adversity, and some will let the runner feel more in control of some goals than others.

Throughout the literature and research though, some key points stand out and are consistent considerations when setting goals if you wish them to help you advance.

Principle 1:

Firstly, goals produce higher levels of performance enhancement when they are specific than if someone is simply attempting a goal of "doing their best" (Weinberg & Weigand 1993). Those club coaches, fellow runners or family members who tell the runner that they go out there and "do their best" might feel motivated, but it is not as effective in getting the runner motivated and performing better as it is to encourage them to go out and achieve a particular and specific goal.

Additionally, for me as an evidence based hypnotherapist who employs a lot of Cognitive Behavioural processes within my therapy rooms, it is a tendency of mine to prefer to use therapeutic interventions that can be measured. We set therapeutic goals along the way and measure our progress towards them each session - likewise, specific goals when it comes to running are goals that can be measured.

As runners, we may well want to become faster or fitter or slimmer, but these are all vague, generic goals. Taking 5 minutes off your personal best 10k time within the next 8 weeks, or being able to run 10% further in the same time within 16 weeks are more specific and measurable goals that are more useful for the runner.

Principle 2:


The next principle is one that requires some thought and consideration - that goals ought to be challenging, with a good level of difficulty, but ultimately attainable (Locke and Latham, 1990). If a goal is too easy, it may not present a challenge and not result on the full effort being invested by the runner. This can also therefore lead to average performances instead of pushing ourselves in training, subsequent races or events.

Of course, on the flip side of that, is that if the goals set are too difficult or just unrealistic, they can result in failure and subsequent feelings of defeat, lack of motivation and lowered belief in oneself.

So when setting running goals, the runner will benefit from striking a balance of aiming to improve and achieve the desired successful outcomes, whilst avoiding pressure and potential failure by keeping the goal realistic and suitably challenging.

From my own point view, I have found the balance hard to strike sometimes. After a couple of years off running in the early 2000s, I subsequently got back into running, ran London marathon in 4hrs 30mins that season.  The next year I ran London marathon in just under 4hours, then the subsequent year I ran it in 3 hours 15 minutes as I trained harder and better, I also found making gains tougher. When you are a 14 stone man, then thinking of taking another 15 minutes off your marathon time to get that golden fleece of a sub 3 hour marathon would be some feat and required a lot of consideration before setting that goal - I was not getting any younger either! It is a tough balance that requires healthy, intelligent consideration.

Principle 3:

Previously, I mentioned how long term goals can seem less compelling. A runner may be running just because he wants to reduce his weight by 4 stone in the next year. That year can seem like a long way away. Likewise, I used to set myself targets for each marathon season, culminating in the time I wanted to run the marathon in that year. I think a lot of people set these kinds of longer-term goals when they start.

The research suggests that having short-term goals as well as those longer-term goals will enhance motivation and performance more effectively (Weinberg et al., 1993, 2000).

Short term goals can give us good indicators of the progress we are making, they give us success along the way, they give us measurable evidence that we are progressing toward that longer term goal and can be more compelling. With running, having a weekly and monthly objective and goal that is specific, can really help us notice our improvement and let us get on with those training schedules where the end seems a long way off, especially if you are training in poor weather conditions in winter, for example.

With my own goal setting for running a sub 3 hour marathon, I would set weekly mileage goals, as well as having particular pace goals and time goals for each and every run, which I think is pretty much the way most people train for marathons. With the emergence of GPS running watches (how I love my Garmin 610), it is made so much easier. However, prior to each run I get focused, really tune in to my objective for that run and make it a specific, short term goal. I knew that if I simply kept on achieving these short term goals with this much regularity, then my longer term goal would be made easier, more attainable and more realistic.

Gould (1988) stated that many athletes find it easier to get motivated and ready for a game, competition or event, than it is to get motivated for training. I know runners who are well pumped prior to races, but struggle to train with consistency. Therefore, as well as long and short term goals, make sure you have goals for training as well as just for your race performance and specific longer term outcomes.

Goals set for training can help apply some healthy pressure similar to that experienced with races - I know the runners at my club that are goal oriented at training really have some pressure on them for the final speed interval or that final mile to make sure they hit that training goal. FIlby et al. (1999) showed that goals set for training are just as important as those set for races and competitions.

Both long term and short term goals are equally important, getting them both set up is going to serve you really well. Which then brings me on to the next principle very nicely...

Principle 4:

Get your goals written down.  This is not just supported by sport psychologists (Gould, 1998; Weinberg et al., 2000) but also other published psychologists and therapists. The research tends to suggest that if the goals are written and then displayed where they can be seen, goals set will be more effective in enhancing performance.

Remember in the boxing films, the boxer had his opponent's photograph pinned to his mirror? I keep my long term goals on paper pinned to a mirror despite my wife's protestations and I keep another pinned to the noticeboard beside my work desk in my office.

The idea is to keep the goal visible and to keep it in mind. Sometimes goals get swept away in the midst of training or end up stuffed in the bottom of a kit bag or at the bottom of a drawer, we want to keep them fresh in our minds.

Principle 5:

Previously, I mentioned Locke (1968) wrote that one of the key benefits  to goal setting in sports was that it helped develop learning strategies.

With runners therefore, we need to look at what we can be doing to advance our skills, technique, mindset, endurance and anything else required to help us achieve our goal.

A runner might read about technique, or get a coach to look at their technique, or see a physiotherapist. A runner might look at ways to recover more effectively after training runs. A runner might look at understanding nutrition to best fuel the new levels of exertion. A runner might look at other means of training, perhaps using hills, or a track for speed sessions, or working on the arm swing to generate pace in speed sessions. You see the wide variety of ways we could look at learning how to improve our chances of achieving our goal.

So rather than letting it become a bi-product of our goal setting, it is recommended that the runner actively pursue ways and means of developing new strategies to enhance performance.

Principle 6:

The research, studies and literature do show that goals are helped greatly by social support when it comes to us keeping driven, motivated and overcoming obstacles to success (Albrecht and Adelman, 1984; Cohen, 1988; Hardy, Richman & Rosenfeld, 1991). One study in particular demonstrated that having the support of your spouse, having told them of the goal and advising of ways the spouse can help support, is a great way to get the goals achieved.

Therefore, tell close friends and family, perhaps even colleagues (ones who might hold you accountable) of your aims for your races or ongoing training. What time do you plan to finish that 10k, that half-marathon, that marathon, that ultramarathon? How many miles do you plan to run in total this month? Let them know and then also suggest how they can support you. (I have written before about the benefits of using encouragement to run better) http://www.adam-eason.com/2011/04/18/using-self-hypnosis-to-encourage-myself-on-marathon-day/

As well as helping to encourage you and hold you accountable for the goal, you also then have an outlet of discussion if you wish to discuss any struggles you encounter working towards the goal.

Principle 7:

Finally then, we look at goal evaluation. This is having a way of assessing what you did with your previous goals. Locke (1981) found that getting accurate feedback was important in sports, but those of us without coaches or people to derive feedback from in any detailed fashion, can look at being reflective and applying some sort of critique to how it went, what you did, and what you can do different next time. This is going to help you with setting your next set of goals too.

In my consulting rooms, we (my clients and I) often look at Problem Solving Therapy (PST) as a means of assessing a problem and putting a plan in place to overcome it. The same strategy of reflecting intelligently and considering what do differently next time (if you plan on doing anything different at all) is an important part of making the most out of goal setting.

I have not written in any detail about having specific outcome goals as this blog is not really aimed at elite runners - but aiming to win races, or beat other runners in races is a proven way of enhancing performance (Kingston & Hardy, 1997; Orlick and Partington, 1988) . However, for the rest of the running community, having well formed, specific goals aimed at your own performance is going to be what helps enhance your running results and enjoyment.

I really hope this is getting your juices flowing and getting you thinking about how you'll think about your running goals. I'll be back next time writing all about how to actually set up your own goal setting system so that you run faster, better and further.


Set Your Own Goal Setting System To Advance Your Running Or To Get Yourself Started:
Having had a look at the evidence supporting goal setting and then also exploring the principles of goal setting as we have done in the previous part of Adam Up today, you should have a good starting place for setting your running goals. Lets be sure to do it right though and look at how to systemise your goal setting to derive the greatest running gains.

When any runner takes on the marathon, for example, they plan it. At least, those savvy runners do. They put a schedule together, they plan and prepare well. Not just the training, but the organization of the event itself requires preparation and planning. Your goal setting is the same, and requires the runner to plan accordingly too.

Runners that have a coach or experts at their running club, they can enlist the assessment skills of that person or people. However, in the absence of such,  most runners will need to conduct some sort of objective assessment. For runners, this is usually best done prior to your training schedule getting underway, or in the months where you are running less, or out of the main running season. Ideally, you assess your needs and abilities before you begin your training programme.

Having examined your own speed, endurance, and considered how you felt last time you were out running, thinking about your current fitness level, and looked at previous performances (heck, you might consider looking at your current weight and other elements of physical condition too) then you are better informed about the realism of the goals you will subsequently set yourself.

It is important for me to stress the afore mentioned word "objectively." That is, make sure that you assess yourself with honesty and candour and don't go convincing yourself that you are fitter, faster or healthier than you actually are. Be objective in your assessment of yourself.

With that assessment completed, the runner sets goals based upon any needs identified and current levels of fitness, speed, endurance etc. Set long term goals, or have one single main goal, and then set some short term goals that will provide evidence that you are successfully making your way towards the longer term goals. Think about making sure the goal is based on your own performance and is therefore within your own control and apply the principles to your goals that I wrote about in the previous article.

Be sure you set the goals when you are capable of being objective and measured too. If you set goals when you are emotional or behaving emotively, then you might not be setting them with the most amount of intelligence, and this may consign the goal to failure before it has begun.

Consider also the kinds of needs you have psychologically. Consider your psychological needs, consider technique and set goals for those areas too. Remember we want to think about more than just the miles we run and the speed we run them. Do you need motivation? Do you need inspiration or encouragement? Do you need to learn more about nutrition, or ways to enhance recovery times, or how to build your resilience in the face of adversity?

With each goal in place and initially written up, the runner then strategise about it. That is, you now plan a strategy. Build an action plan that details what you are going to do in order to attain that goal. This is more than simply typing up your daily mileage output. Do you need to research and get resources or information? Do you need to develop new strategies? Be as diligent as possible at this stage and you will reap the rewards, I assure you.

A couple of words of warning here though. Runners and athletes of other kinds do tend to get excited and pumped up when first setting goals. Be aware of setting too many at the early stages. You don't want to drown in goals! You also do not want to set so many goals that it becomes unmanageable to adhere to them. One of the pitfalls of goal setting is getting blown over by the crest of our own wave. Make sure you are not setting too many goals at the beginning.

With this planning and preparation done, you then need to put in place some way of evaluating your goals so that they do not wither. I see it happen all the time; runners get fired up, get their goals beautifully crafted, intelligently planned and prepared for, then a few weeks down the line, the goals are almost forgotten about and the runner loses sight of them and the goals are not serving their intended purpose of advancing our performance.

The runner benefits from staying focused on the goals. Having short term goals to tend to helps, and if we can add some way of evaluating and staying on track, then that is going to help keep the runner focused and on track.

One way to do so is to re-evaluate the goals at regular intervals. At the end of each month, you might like to check in and see if you are on track, maybe even assess your capabilities and fitness compared to when you set the goal, see if you can measure your progress. Have you completed all the planned training runs? Have you explored all the new learning strategies? Have you addressed your psychological needs? Are you remaining motivated?

Be objectively reflective and examine your progress at regular intervals that you diarise. Any good coach or trainer will assess progress and even have regular review meetings to assess where you are at, so you can look at this and do this. Heck, if you have a supportive colleague or spouse, then you may even want to enlist their help with looking at your ongoing progress and seeing if you need to tweak your goals or amend them in any way as a result of your re-evaluation.

When you assess your progress, you might be off target, you may be flying and exceeding expectations, or you may be perfectly on track. Wherever you find your progress, you may need to make the longer term goal slightly less demanding, or more of a challenge, or leave it as it is. Goals are not immovable objects that remain the same throughout. You can adjust them and tweak them as you move forwards in order that you keep on track and on target and derive the most benefit from the focus you put on them.

One of the ways that goals often get left to fizzle out in the distance is failing to evaluate, monitor and subsequently tweak the goals. Make absolutely sure that you set some time aside to assess where you are at and to be reflective, objective and consider any changes that need to be made.

In early 2012, when I was training for the five consecutive marathons I was going to be running that Spring, I got a really bad flu bug. It set my training schedule back quite a bit as I had 10 days off running and then felt groggy when I did get back on the road. My goals and training targets required me to adjust them and reassess my progress.

Sadly, it is a fact of life for runners that we get injuries or illness, so readjusting goals is one of things that is going to be required to keep our goals helping us enhance performance.

I want to repeat here something that I covered in the previous article too. That is that goals are likely to be far less useful and beneficial if they are not specific and measurable. When setting your goals, refer to that principle mentioned previously and ensure that your goals are not just "I want to run further", "I want to run faster", "I want to reduce my weight" because these are vague and very difficult to measure. Get specific with times, distances, and make them measurable so that you can gauge your progress.

As part of the ongoing process, you want to keep encouraging yourself and driving yourself with your goals. As runners, we want to be encouraged with our goals. If you can't or won't rely on yourself to keep providing that encouragement, then seek it from running partners, colleagues, your loved ones or join a running club where your fellow runners can help give you that.

With the goals then set and in place, do check them against the principles written here and make any final tweaks that you deem necessary. Then you are going to have a finely tuned set of goals with an accompanying goal orientation mindset within your running that can fuel your training and have you enhancing your running performance.

For a full set of references for this article, get in touch with me directly and I'll provide it.

Set yourself a running goal, take a photo of yourself out there and we'll send you on a free copy of one of my soon-to-be-released new audio tracks for helping you run using hypnosis.
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Joke Of The Week
"Calories don't count..... most of them can't spell either!"

Thank you Mary Bowmer for that one.

We do have a group dedicated to jokes and funnies in the new hypnosis hub, so come and read the stuff that goes on there.


Articles Of The Week

Here are a selection of articles that I enjoyed reading this week related to the fields of hypnosis, hypnotherapy, psychotherapy and other forms of personal development. Some may have just amused me or made me smile. If you ever come across any related articles that you think may feature well, then get in touch with me and we can share them here:

This week's include a couple of my own final blog entries of 2012:

My own New Year message on the blog - with the most fabulous inspiring poem you'll read:

My Night Before Christmas Blog:

Hiking and Hypnotherapy on a boutique bootcamp: 

Paul McKenna has been helping Justin Bieber:

Hypnosis Should Be Offered To Patients With IBS, Swedish Research Suggests:




More next time.


HYPNOSIS HUB FORUM
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Please do come and join us in the new Hypnosis Hub, 
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Debate, discuss, support, learn, observe and celebrate all things hypnosis at adamshypnosishub.com


HYPNOTHERAPY DIPLOMA TRAINING
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If you want to train to be a hypnotherapist, there has never been a better time, we are thriving in this economic climate! 

If you'd like to train, check out here for a course prospectus , dates and application form for this year's diploma, fully approved and accredited in several countries... 

The spaces are going at some pace right now though... 

My training school is one of a few in the UK to currently offer the externally verified HPD (Hypnotherapy Practitioner Diploma) which matches government occupational standards and is the equivalent of National Vocational Qualification (NVQ) level 4



SELF-HYPNOSIS SEMINARS

Learn Self-Hypnosis! 

We have new dates for my self-hypnosis one day seminar. 

They also carry with them Continued Professional Development (CPD) credits with the GHR and NCH here in the UK if you are a member of either. 

The seminars have been fully booked up this year and we are offering these extra dates in response to popular demand. 




NEW COURSE

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Intensive Certification in
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Are you already qualified as a hypnotherapist? 

Want to become an evidence based cognitive behavioural hypnotherapist? 

Then read this page on my website, because due to popular demand, I shall be running a 5 day intensive certification in Cognitive behavioural Hypnotherapy in 2013: 

http://www.adam-eason.com/seminars/cognitive-behavioural-hypnotherapist-certification/

AND....

Please remember to tell friends, family, colleagues and anyone else you know how they can receive Adam Up each week and let them know that they get a free hypnosis session, a five day personal development course and a 50,000 word eBook 'The Happy Brain Manual', when they register from my homepage.

If you are on Twitter, I publish some absolute gold material if you are interested in the fields of hypnosis, hypnotherapy and self-hypnosis, do come and follow me: http://twitter.com/adameason 

Do come and join us in the members area if you wish to learn more, I mean much more about the fields of hypnosis, hypnotherapy and self-hypnosis. There's over 60 hours of video footage, even more audio material, hundreds of articles to read, and lots of free eBooks too. You get massive savings on all my audio programmes in there too.

Our Platinum Section is revamped and relaunched and now has many hours of training and tuition video from my diploma course, go have a read about it. 


Come and join in our running campaign, set some goals and get running...

I thank you for reading...

Goodbye for now.
TESTIMONIALS
Melanie Rivera
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MELANIE RIVERA 

Having just completed Adam's 10 month diploma course and thoroughly enjoyed it, it brings me great pleasure to write this review. I just want to say that if you have decided that you would like to embark on a career in hypnotherapy; and you are now at the stage of deciding on the right training school for you...

Search no more, Adam's course in my mind is the best of the best! From beginning to end you will be hypnotized by the way in which Adam delivers his course material to you. I found Adam to be a very fun and charismatic guy; he will have you in stitches laughing! He is a brilliant teacher, very clear and easy to understand.

For me the whole course has been like a personal journey towards a successful ending. Adam demonstrates many of the techniques so you really get to sample how talented he is as a hypnotherapist.

I have to say that on more than one occasion when Adam did a class demonstration; I noticed some big changes take place in my own confidence and in the rate of my learning... I put down this down to benefiting from being in deep hypnosis myself during his demo.

Adam is very attentive and very observant, he doesn't miss a trick. He seems to distribute his attention towards each individual at the right time, as a result you really feel like you get a very personalized learning experience.

I might add that this course isn't a 'cake walk'... Prepare to 'work your socks off!' In terms of homework, you really have to be committed and keep on top of it.

I can honestly say that it is all worth it and, having completed Adam's course, I do feel competent enough to embark on my career as a hypnotherapist.

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Gareth Morgan
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GARETH MORGAN
(pictured here firewalking)

Adam is unique trainer or, as I like to think now, my mentor. With a perfect balance of seriousness and fun mixed together, he creates an enjoyable and learning atmosphere which keeps you wanting more. I spent over a year looking at different courses and chatting to other trainers and I can honestly say that I made the best choice that was right for me.

Adam's knowledge and passion for the subject surpasses that of anyone else I have met in this field, and Adam is very generous with his sharing of that knowledge. It is obvious from the beginning that Adam knows what he's doing and that you have made the right choice in joining the course.

Prepare to amaze yourself in the things you know and can talk about with others confidently as you progress through the course, I did and I still do today.

If you want an enjoyable learning experience with a trainer that really does want you to be the best you can be, then take that next step. To sum up the course in three words, Creative, Enjoyable, Diverse.


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Helen Johnstone
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HELEN JOHNSTONE

"I attended the 10 month course which ran from October 2011- July 2012.  

The course is interesting, fun, fast paced, encouraging, confidence building, skill packing and very professionally run by Adam and his team.

Realistically, it required a lot of committment in time and effort, which in reality was easy to give with the knowledge and new zest for learning that Adam's enthusiasm brings.

Adam and his team were of constant support to me throughout the course and I feel lucky to be able to consider them to be good friends and confidantes now.

 I have qualified and feel confident that the knowledge,confidence, skills and practical experience I have gained during this course will serve me very well in practice"..

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George Watson
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GEORGE WATSON - GLENROTHES, FIFE, SCOTLAND

"I booked up to Adam Eason School of Therapeutic Hypnosis in 2010, and I really did not know what to expect, I was very interested in Hypnosis, but what is taught throughout the diploma course is by far the best around. 

Adam's very unique style is very uplifting and thorough and I leave his school with much more knowledge and well trained in clinical hypnotherapy. If you want trained to the high standard that Therapeutic Hypnotherapy should attain then look no further than Adam's School"

Best Ways To Contact Us
Support Centre

The best and most reliable way to get in touch with us is via our Support / Help Centre at http://support.adam-eason.com.

Skype

Another thing that we encourage is contacting us via Skype. 

Keith's Skype ID  - keithaw2k1

For example if you would prefer to pay for products or services by using a debit or credit card then you can contact Keith to make your payment.